Website SEO Analyser

Are you struggling to get more visitors to your site? The answer might just lie in this Free Site Analyser!

What’s Your SEO Score?

Need more leads from your website? Search Engine Optimisation (SEO) is a minefield of bold claims and technical jargon. We help businesses like your get found online. Want to find out how your site is performing online?

We work hard to build great websites for our customers. That means that sites not only need to look great and offer a fantastic user experience but that you need to get found online. If you are struggling to get traffic and new customers out of your website or a specific web page, then please use our free SEO Site Analyser tool below. Use the fields to specify a page you want to test and as well as your chosen Keyword. You can even compare yourself to a competitor or another page on your site.

Our free to use tool breaks down the structure and content of your web page and assesses the build quality and content quality from an accessibility, usability and search engine point of view. It is a great starting point on how to make meaningful changes to your page that will ultimately result in more customers. Here are just some of the areas we will cover with this report:

  • URL
  • COPY
  • CODE

With The Munro Agency and our partners, you get all of the good stuff with none of the rubbish. Our approach is simple and open: you are handing over money to us, so the least we can do is show you what we are doing with it. Just email or call and we will give it the once-over. It’s free and there’s no obligation whatsoever. Try our free website SEO Site Analyser and see how your site currently stacks up and what you could do to improve your rankings today.
You will get the report sent to your inbox and can use this tool as many times as you like.

We’re all about you and your brand: building relationships, developing strategies to suit your objectives and sharing everything we do with you, in a clear and honest way without any baloney. You can rely on us delivering reports that clearly tell you what is working and what is not on a consistent basis. We love to help businesses grow and our entire approach to our customers is based on a mutually beneficial partnership.


What’s Your SEO Score?

SEO Terminology

Before you delve into the depths of SEO, you’ll need to know some of the key terminology that is often used when discussing this form of digital marketing. Below you’ll find some of the most common words and phrases used in SEO, which you can refer back to if you get confused.

White Hat

This is a type of SEO that focuses on creating a positive user experience – improving the rankings of a page without compromising its usability or integrity.

Black Hat

This is the opposite of white hat SEO, and refers to tactics that aim to trick the search engine instead of improving the users’ experience. It includes keyword spamming and overuse of ads.

Organic Search

Organic search results are pages that are listed in response to a search query due to their relevance, rather than due to being paid-for advertisements.


This stands for Search Engine Results Pages, and means the page of results that is provided in response to a search query. These are tailored to location and browsing history, as well as to the search terms.


PageRank is an algorithm used by Google to measure the authority of a webpage, which then becomes a factor in where it ranks in SERPs. PageRank is determined by a number of factors, including the relevance of the content and the number and quality of links.

Web Content

This refers to any textual, visual, audio or video content that appears on a website, which is then read by a search engine crawler to determine its quality and relevance.

Meta Description

A meta description is an HTML tag attached to a web page, which summarises what the page is about. It is a significant ranking factor and should be optimised to include relevant keywords. On SERPs it appears beneath the page title and is approximately 160 characters in length, although the actual length is measured in pixels.


The rank of a web page describes its position in the SERPs for a particular search query. Typically, the rank refers to whether the web page appears on the first, second, third, etc. page of the search results, as well as its placement on that page.

Title Tag

The title tag is an HTML tag that briefly describes the topic of the web page. It is an essential ranking factor and should be optimised to include relevant keywords.


A URL is the website address of a specific web page, usually beginning with www. It stands for Universal Resource Locator, which accurately describes the possibility of accessing web pages from anywhere in the world.


A domain name is the name of a website, which is associated with one or more IP addresses. Giving a website a name makes it easier for users to remember than strings of numerical IP addresses.

Sub Domain

A sub domain is a page within a particular domain, which has its own address. This is often represented as the domain name, with a forward slash and further text to describe the name of the sub domain. There are other formats used, but this is the most common.

H1, H2, H3

H stands for heading, and the number relates the significance of that particular heading. The H1 is the main heading in a page, and is represented as <h1> in HTML. H2 and H3 are sub headings that can be used to indicate the topics covered in the webpage.

Inbound Links

Inbound links are also known as back links, and are links that point to your web page from a different site. High quality links from relevant sites with a high level of authority can improve your ranking in SERPs, as well as directing more traffic to your site.

Outbound Links

Outbound links are links from your website to another page, either within your site or on another site. Linking to relevant sites of a high quality can enrich your web content and provide a positive user experience, as well as improving your own PageRank.

Follow Links

Follow links are links that can improve your PageRank when received from high quality domains. In the early days of search engines, all links were follow links.

No Follow Links

No follow links were introduced by Google as a result to black hat SEO tactics such as posting spam links in the comments of blogs or even on Wikipedia. These links include a ‘no follow’ tag in their HTML, which means they do not improve PageRank of the page they are linking to. However, they can still increase traffic to your site so are worth having when used appropriately.

Anchor Text

Anchor text is the text that a link is attached to, and will usually appear in a different colour on a web page. There are different kinds of anchor text, including branded, where the text is the brand name being linked to, and naked, where the anchor text is the website URL.

Alt Text

Alt text, or alternative text, can be included in the HTML tag for an image, and describes the content of the image. It is displayed if the image does not load or when a mouse hovers over the image.


These are pages that are used when a site or page is moved or removed. A 301 redirect page notifies search engines and users that a page has permanently moved, while a 302 redirect can be used to show a temporary move. The most well-known redirect is 404, which appears when a user tries to access a page that does not exist.


A sitemap shows a list of the pages of your site and how they are organised, and is mainly used by search engine crawlers to read your site more effectively.


The canonical URL tag is a HTML tag that tells search engines that a page is a duplicate of another page, so all link attributions should be redirected back to the original page. It works in a similar way to a 301 redirect page but is easier to implement.


On-page, or on-site, SEO refers to anything you do on your own site to improve its rankings. This includes content, meta data and outbound links.


Off-page, or off-site, SEO refers to anything you do externally to improve the rankings of your site, including inbound links, social media marketing, brand mentions and guest blogs.

Ranking Factors

These are what search engines use to rank pages in their search results. They change with every algorithm update, but always include the quality and relevance of content, the quality and relevance of links, and meta data.


CTR stands for click through rate, and refers to the ratio of users who click on a specific link in relation to the number of total users who view a page, email or ad.

Bounce Rate

This refers to the percentage of visitors to a website who leave a site after viewing only one page. Bounce rates are a strong indicator of whether your home page is effective and whether your meta data is relevant to your site.

What’s Your SEO Score?