Marketing Strategy

MARKETING STRATEGY

When it comes to growing your business, we have big plans for you.

Developing Robust Marketing Strategies

Developing a marketing strategy is vital for any business. Without one, your efforts to attract customers are likely to be haphazard, uncoordinated and inefficient.

The focus of your strategy should be to make sure that your products and services meet your prospects’ needs develop long-term and profitable relationships with the resulting customers. To achieve this, you will need to create a flexible strategy that can respond to changes in customer perceptions and demand. It may also help you identify whole new markets that you can successfully target.

We provide a high quality, one-stop shop for all your marketing needs. We can take care of all your marketing activities, or we can simply help out in the areas where you need most assistance.

Situation Analysis

At the beginning of every strategy and campaign, we insist on developing a situation analysis. A situational analysis is a critical review of your current business situation. It serves as a starting point for your marketing plan. Any worthwhile project begins with a careful analysis of your starting point, and marketing is no exception. You need to be clear and realistic about your current product, market, opportunities and challenges so that you can devise a clear path from your current to your desired situation.

To put together your situational analysis, we will help you gather information about your product and the market you sell it in, including its size, the competitors, and the customers who purchase it. There are some questions you can ask to help you organise your information.

Marketing Situational Analysis
Munro Agency SWOT Analysis

Analytical Models Employed

The Munro Agency tends to employ the 5C Analysis to gain more information on the internal, macro-environmental and micro-environmental factors within your business environment. The 5C analysis is considered the most useful and common way to analyse the market environment because of the extensive information it provides. The system focuses on providing detailed information about your company, competitors, customers, collaborators and the climate you operate in.

Other systems employed with our clients include the SWOT analysis or the Porter model. Whatever system we employ with your business, the goal is always the same: understanding your current situation with all of its opportunities and threats. Undertaking these exercises are key to helping us develop an effective marketing strategy to drive your business forward.

Buyer Persona

Once our situational analyses are concluded, we will help you build a number of buyer personas for your service or product. Buyer personas are fictional, generalised representations of your ideal customers. Personas help all of us – in marketing, sales, product development and services – internalise the ideal customer we’re trying to attract, and relate to our customers as real humans. Built from the real words of real buyers, a buyer persona tells you what prospective customers are thinking and doing as they weigh their options to address a problem that your company resolves.

Having a well thought-out buyer persona will help your business as well as your sales and marketing team deliver the right messages at the right time and to the right people.

Munro Agency Persona Development Marketing

Developing The Right Strategies

Our Marketing Strategies will always encompass every relevant element of the marketing mix. However, we can also help supplement any existing strategy with tailored and concentrated plans for specific campaigns such as social media, mobile, events and many more. Here are a few examples of the work we can do for your business.

Digital Marketing Strategy

Digital Marketing Strategy

Companies without a digital strategy (and many with) don’t have clear strategic goals for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. If you don’t have clear strategic goals, it is likely that you won’t put enough resources into reaching these goals and you won’t evaluate through analytics whether you’re achieving your overall business objectives.

The Munro Agency will ensure you are utilising all of the digital strategies that are relevant to your business. This includes understanding what channels to use to focus your efforts and how to make the most of them.

Social Media Strategy

Social media is one of the most powerful tools in your marketing arsenal. To benefit from social media, you need to build a clear strategy that takes into account what you’re trying to achieve, who your customers are and what your competition is doing. If you use it correctly, you can create a strong personal connection with your prospective customers. We will help you understand what networks to focus on and what language your customers will engage with most.

The Munro Agency will identify, through our extensive experience as well as testing, what type of content will delight and engage your potential customers.

Social Media Marketing Strategy
Munro Mobile Marketing Strategy

Mobile Strategy

Mobile is on every single marketer’s agenda now. One of the big mistakes a lot of brands today still make is that they tack on mobile as an after-thought to their larger marketing strategy. If your business isn’t ready for mobile device users, you’re missing out on a huge opportunity to reach your target audience and increase revenue. But, how exactly do you get the most out of mobile Internet users? The best way is by implementing a mobile strategy for your business. We will ensure that your business makes best use of this space by devising a detailed strategy.

The Munro Agency stays on top of future trends and new mobile marketing opportunities.

Do you need help defining strategies and understanding how best to use tools such as proximity marketing, mobile ecommerce, wearable technology, sms and app marketing? We’ve got you covered.

Event Marketing Strategy

Companies choose to participate in an event for various reasons. A small company may want the exposure that a live webinar can provide while a large company may need the face-to-face interaction that a tradeshow affords.

Help you develop a theme and make sure the strategy encourages and accounts for multiple touch points in the buyer journey. The Munro Agency will help you develop a string marketing mix of email, social, public relations and other types of paid promotions to get the biggest return on your investment.

ROI is not just something you consider after the event, you must plan for ROI from the outset and continue measuring ROI after the event. The goals we will help you develop will not be limited to only registration and attendance models, but also to pipeline and revenue impact.

Munro Event Marketing Strategy
Content Marketing Inbound Marketing Strategy

Content & Inbound Marketing Strategy

One of the most important pieces of a successful inbound marketing strategy is the content, yet so many marketers are so far off in their content strategy. This causes frustration throughout the organisation, inefficient marketing and many times an abandonment of content marketing all together.

Developing a content and inbound marketing strategy forms an integral part of developing marketing automation and inbound marketing campaigns that are effective. Executing a well thought-out strategy will dramatically increase the amount of enquiries your website generates whilst increasing conversion rates and decreasing the cost per lead.

An Integrated Approach to Marketing

Whilst we mention many different types of focused online marketing strategies, we always advise clients to develop a comprehensive marketing strategy that encompasses all areas of both online and offline communications. Developing and executing an integrated marketing approach not only ensures consistency, but helps combine and magnify each of the marketing efforts into one clear message.

Integrated Marketing Strategy

We make sure all your communications fit together to carry the same message, which is a key way of reinforcing your brand image and maximising the impact of every contact point you have with your customers. It sounds easy, but getting it right can prove more difficult.

It is still surprising how many companies produce every piece of communication as a stand-alone item, bearing no relation to any other piece of communication. The result is a diluted brand image, a confused customer – and a missed opportunity. Using an integrated marketing strategy is something that is not only effective at reaching your results; it is also more cost effective since there is less money wasted.

At the end of the day, integrated marketing is customer-focused marketing. Customer-focused marketing requires relevant communications, interactions, and content, regardless of channel and customer interaction point. That’s a tall order for any business and requires an incredibly strong partner. The Munro Agency is here to help guide you thorough this process an make sure that you get the most out of every marketing dollar, euro or pound you spend.

The Munro Agency Integrated Marketing Services

We have compiled a great Marketing Strategy template for you to download free. It includes enough information to help you and your business get started. Download it for free now.

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