Posts filed under: Strategy

LinkedIn is a great place for professionals looking to network, share insights, and grow their influence. However, cutting through the noise and grabbing the attention of your audience requires strategic effort. To truly engage your connections, you first need to...
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Hi there! I’m Jennifer (or Jenny, or even Jen – I answer to all three!) and I am the new copywriter at the Munro Agency. To share a little bit about myself, I grew up in the beautiful Scottish Highlands...
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Yes, content is king. Content is the most effective tool for sharing valuable information and getting recognised as an industry authority. This is why content marketing effectively gets your name across the internet, develops a brand, establishes a presence, and...
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Want to know how to market your business for success this 2024? A good product or service is the best secret to running a successful business. The product or service must address the pain points of your target audience and...
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Are you struggling to expand your customer base and generate more sales? Affiliate marketing could be the answer. It is a powerful marketing tool that enables brands to reach a new audience and boost revenue. Affiliate marketing works by partnering...
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LinkedIn has evolved far beyond a platform for job seekers and recruiters. It has become a formidable arena for businesses to connect, engage, and thrive through LinkedIn advertising. However, in this ever-evolving digital landscape, success is often a result of...
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In the world of online advertising and digital marketing, finding effective strategies to boost sales is crucial for businesses striving to stay ahead. This is where the Single Keyword Ad Groups (SKAG) campaign steps in – a popular method known...
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Inbound marketing is a transformative approach that centres on attracting customers through valuable and relevant content. Unlike traditional outbound marketing, which interrupts potential customers with ads and cold calls, inbound marketing gracefully invites them to engage. This strategy encompasses tools...
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Your website is one of the most important assets you have. It’s where you talk to customers and where they find out about your brand, products, and values. It makes sense that you spend a lot of time making your...
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Imagine having a beautifully designed website with valuable content yet struggling to rank in search engine results. Sounds frustrating, right? One often overlooked factor that could be holding you back is internal linking, which can significantly boost your website’s SEO performance....
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