Blog Posts

The Power of B2B Webinars   Webinars provide B2B businesses with the unique opportunity to interact with their target audience, with 91% of B2B professionals saying webinars are their preferred type of lead generation content. In the digital age, they give...
Continue Reading →
Link building outreach is a critical component of any successful SEO and marketing strategy. It involves proactive efforts to secure high-quality backlinks from other websites to yours. This process not only boosts the visibility and credibility of your site but...
Continue Reading →
LinkedIn is a great place for professionals looking to network, share insights, and grow their influence. However, cutting through the noise and grabbing the attention of your audience requires strategic effort. To truly engage your connections, you first need to...
Continue Reading →
GDPR compliance is not a choice but a must for webmasters to ensure the privacy and security of user data. The implementation of cookie consent according to Google Consent v2 policy is a crucial step in this process. For more...
Continue Reading →
“No, I don’t want to download the Super Secret Spectacularly Successful Lead Magnet because I hate fun and making my life easier!!!” I’m sure we have all seen a “No” option on a call to action (CTA) pop-up like this....
Continue Reading →
You know what really grinds my gears? When I spend my (relatively short) attention span to understand what your software does, but end up questioning my own sanity as a copywriter. If looking at different SaaS websites is a part...
Continue Reading →
Discover the pulse of B2B marketing with our concise guide on industry statistics. Uncover the latest trends, metrics, and b2b marketing statistics, empowering your strategies for success in the dynamic world of business-to-business marketing. General B2B Marketing Statistics: Some general...
Continue Reading →
Whether you’ve just started working in B2B Marketing and need to wrap your head around things, or you’re a seasoned B2B pro looking to switch up your marketing strategy–you’ve come to the right place. Leaning on years of experience crafting...
Continue Reading →
Success in B2B marketing lies in finding and using effective marketing strategies and statistics. This guide aims to decode success by revealing the 17 best B2B marketing strategies. Setting the stage for your business to grow. B2B marketing is an...
Continue Reading →
Hi there! I’m Jennifer (or Jenny, or even Jen – I answer to all three!) and I am the new copywriter at the Munro Agency. To share a little bit about myself, I grew up in the beautiful Scottish Highlands...
Continue Reading →