All posts by: Kat

Artificial intelligence (AI) is old news by now, but many marketers still aren’t sure what to make of it. Some, snowed under by work, are unrestrained in their artificial intelligence usage. Others are more cautious, either unsure how to use...

We’ve all been there. Marketing formulas at the ready, you bash out yet another article you just know will convert. You proofread. Something seems… off. And then the squirm-worthy question wriggles its way into your brain: “Is this ethical?” You...